Consumers expect to see quality videos from brands


If you're a brand looking to make an impact in 2023, video should be at the top of your list of priorities.

Video has become an increasingly important tool for brands to connect with their audiences in recent years, and in 2023, it has become an essential part of any marketing strategy.

With the rise of social media platforms and the widespread availability of high-speed internet, videos have become more accessible and shareable than ever before. Consumers now expect to see videos from brands, whether it’s on their website, social media profiles, or in ads.

One of the reasons video is so powerful is that it can convey a lot of information in a short amount of time. Brands can use videos to showcase their products or services, demonstrate how to use them, or even tell stories that resonate with their audience.

Another advantage of video is its ability to engage and entertain. A well-crafted video can captivate viewers and keep them engaged for minutes, which is a valuable asset in a world where attention spans are getting shorter.

Moreover, video can also help build brand trust and credibility. When a brand shares informative or entertaining content, it can position itself as an authority in its field and create a positive impression on its audience.

In 2023, brands that fail to incorporate video into their marketing strategies risk being left behind. Consumers expect to see videos, and those brands that can deliver high-quality, engaging videos will be more likely to capture their attention, build their trust, and ultimately drive conversions.

So if you’re a brand looking to make an impact in 2023, video should be at the top of your list of priorities. Whether it’s in the form of product demos, explainer videos, or creative storytelling, video is a tool that can help you connect with your audience in a way that other forms of content simply can’t, and at VAAS we know video, we know storytelling so let us tell your brand story today.